’Cycle Pure Agarbathies’, began as “Mysore Products and General Trading Company” in 1948. Sri. N.Ranga Rao, the group’s illustrious founder and philanthropist put the humble agarbatti on the commercial map of India.The journey has seen the brand grow from a fledgling cottage industry to a global enterprise; Cycle has the largest market share in India and has established itself as a major incense product exporter. The brand growth has its base in the founder’s guiding principles on integrity, quality, customer responsiveness, financial discipline and most importantly, honoring commitments &
genuine concern for social causes.
N. Ranga Rao & Sons – The Incense Group
True to the style of being authentic and pioneering, N. Ranga Rao & Sons (NRRS) has formed distinct brands within the group. NRRS takes pride in having created 5 major brands.
• Cycle agarbatti
• Lia agarbatti
• Flute agarbatti
• Rhythm agarbatti
• Woods agarbatti
Each brand has its own origin, identity and a bouquet of products. These brands have become popular and established their own identity, like Cycle Three-in-one, Medini dhoop, Parampara wet dhoop, and many more.